THE BOYZ's Juyeon to attend 2024 NBA All-Star game as fashion ambassador

IST Entertainment, the agency for The Boyz, announced, "THE BOYZ's Juyeon will attend the '2024 NBA All-Star Game' held at the Gainbridge Fieldhouse in Indiana, USA, on the 19th at 10 AM Korean time, as an NBA fashion ambassador."

Juyeon's trip to the US is by official invitation from NBA Style Korea, and as a passionate basketball fan who enjoys watching NBA games, he is expected to have a great time watching the game of his dreams.

In addition to being invited to the 'All-Star Weekend', the biggest festival of the NBA, he plans to enjoy not only the main 'All-Star Game' but also attend events such as fashion content shoots and exclusive interviews.


Juyeon has already participated in official NBA events, starting with watching the LA Lakers vs. Detroit game on the 13th, and meeting with current NBA players and famous legends like Jalen Rose and Jackson Hayes, spending meaningful time together.

Through his agency, Juyeon expressed his excitement for the invitation: 

"I am sincerely thankful to be invited to the '2024 NBA All-Star Game'. It's an honor to be able to see the wonderful game with my own eyes." He added, 

"I am really looking forward to the performances of the great players. I will enjoy the All-Star game today to the fullest."

THE BOYZ, to which Juyeon belongs, was selected as the official ambassador for NBA Style Korea in September last year, and the group, in addition to their group activities, is active in various fields including musicals, variety shows, and radio, with each member showcasing their talents.