NewJeans' 'Bubble Gum' music video surges in popularity amid agency controversy

The latest music video for the song "Bubble Gum" by NewJeans has taken the internet by storm, topping various weekly charts as announced by their agency, ADOR. Notably, the "Bubble Gum" music video clinched the top spot in both the Korean Weekly Popular Music Video and Popular Song categories. It also secured impressive rankings globally, landing at 2nd and 5th place on YouTube's Global Weekly Popular Music Video and Popular Song charts, respectively.

Despite recent controversies surrounding the agency, NewJeans continues to enjoy immense popularity among fans. The success of "Bubble Gum" further solidifies their position in the music industry. The song is part of their upcoming double single titled 'How Sweet', set to be released on May 24 KST.

NewJeans opted for a strategic approach by unveiling the music video ahead of the official release of the sound source, a move that has been well-received by their audience.


Looking ahead, NewJeans has exciting plans, including the launch of different double singles in Korea and Japan on May 24 and June 21, respectively. Additionally, fans can anticipate a special fan meeting at Tokyo Dome in Japan scheduled for June 26-27.