Netizens debate J.Y. Park's advice to ITZY on sustaining popularity in ever-changing K-Pop landscape

Netizens are reacting to J.Y. Park's advice to ITZY on amassing consistent popularity as an idol group.


On an online forum, netizens delved into a past YouTube moment of ITZY dining with their executive producer during their world tour about a year ago. In the screenshots, J.Y. Park is seen sharing insights about ITZY's potential as a group, addressing the members' concerns

In the post, leader Yeji expresses her worries about the challenges of maintaining consistent fame in today's ever-changing music industry. She notes how trends often favor artists briefly when a song performs well, only to lose interest rapidly. She ponders what traits ITZY should emphasize to sustain their popularity.

J.Y. Park offers his perspective, emphasizing that "ITZY is among the few groups whose individual members all possess the potential to become solo artists." He highlights their ability to sing live with a hand microphone while dancing as a key strength. 

According to him, "the person who can perform live while dancing will be the last one standing." While acknowledging that not every group member can embark on solo careers, he believes ITZY collectively holds such potential and encourages them to plan accordingly.

Netizens have recently reacted on forums, suggesting that J.Y. Park's words may not have directly addressed ITZY's concerns, particularly the challenge of maintaining streaming platform success, crucial for idol groups.


Some netizens have also questioned whether singing live with a hand microphone guarantees long-term success for idol groups.


Among the comments, there's a recurring plea for "good songs" as the fundamental requirement for ITZY's continued success and for idol groups in general.

Reactions include:


"I agree with J.Y. Park for saying that ITZY has a lot of individual talent so it might be valid to think they will be the last ones remaining"

"Singers just need good songs...that's it"

"No, please just give them good songs"

"ITZY and NMIXX are all so talented and so I feel sad about their lack of consistency when it comes to good songs"

"I actually think that live singing doesn't really account for much fame nowadays. I think the breadth of potential of the producer is even more important than the skills of the performers themselves"

"You first need to survive in order to be able to sing holding a hand mic..."

"If everyone knew how to survive consistently then no one would have any issue T_T"

"Well...I mean what else could J.Y. Park even say in front of them at that point"

"Please just give them better songs. Their debut track and 'Wanna Be' were good but these days it's really fluctuating. Kind of mediocre."

"Our country doesn't even have a good music program that showcases live singing with good audio's either all post-record editing"

"Wasn't he just telling them to stick it out despite the ups and downs?"

"Just give them good songs"

"I think ITZY just needs goods songs so they would have these concerns about retaining their popularity"
"Their talent is going to waste..."

"Isn't easy listening the best way to go nowadays?"


What are your thoughts?