K-Pop idol group brand value rankings for May: BTS, BLACKPINK, IVE, & Seventeen


The Korea Brand Reputation Research Institute has revealed brand value rankings of K-Pop idol groups for the month of May, based on big data analysis. 


From April 25 through May 25, the Institute analyzed big data of currently promoting K-Pop idol groups in areas including consumer participation, media activity, communication, community activity, etc. 

Based on the analysis results, the top 30 K-Pop idol groups in terms of brand value for May were: BTS, BLACKPINKIVE, Seventeen, NewJeans, aespa, EXO, FIFTY FIFTY, LE SSERAFIM, Girls' Generation, TWICE, NCT, TEEN TOP, BTOB, Oh My Girl, SHINee, TOMORROW x TOGETHER, H1-KEY, Red Velvet, MONSTA X, The Boyz, Stray Kids, Super Junior, ASTRO, Big Bang, Apink, Highlight, STAYC, NMIXX, and WINNER.


In first place for the month of May, boy group BTS earned a total of 6,638,894 brand value points, while second place group BLACKPINK followed behind with 5,316,470 points. IVE earned 5,020,997 for third place, and Seventeen earned 4,695,065 points for fourth.